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Salesforce Media Cloud Consultant Exam Sample Questions (Q78-Q83):

NEW QUESTION # 78
A publisher needs to check ad server inventory as part of the media plan creation process.
Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?

A. Sizmek
B. Campaign Manager 360
C. Google Ad Manager
D. Openx

Answer: C

Explanation:
Google Ad Manager (GAM) is the only ad server with out-of-the-box integration supported in Media Cloud ASM. This enables inventory checks, campaign booking, and reporting directly through Media Cloud interfaces. Other servers require custom integrations.
References:
Media Cloud Supported Ad Servers
Google Ad Manager Integration Guidehttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_gam_integration.htm&type=5

NEW QUESTION # 79
In advertising sales management, what is the correct order to execution of the pre-built industries order management orchestration plan components?

A. create order, create line items, approve order, activate order, add creative
B. create line items, create order, approve order, activate order, add creative
C. create order, create line items, add creative, approve order, activate order
D. create line items, create order, add creative, approve order, activate order

Answer: A

Explanation:
In Advertising Sales Management, the correct order of execution for the pre-built Industries Order Management orchestration plan components is: Create Order, Create Line Items, Add Creative, Approve Order, Activate Order (B). This sequence ensures that the foundational elements of an order are established first (the order itself and its line items),followed by the association of creative materials, and finally, the approval and activation of the order for execution.References:
https://help.salesforce.com/articleView?id=industries_advertising_order_management.htm
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 80
A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?

A. which type of marketing automation system is in use?
B. which ad servers does the system need to connect to forcampaign booking?
C. which types of ad products are included in media plans?
D. what are the dimensions for all digital ad formats for the publisher?

Answer: B,C

Explanation:
When evaluating the fit of Media Cloud Advertising Sales Management to replace an existing system for building media plans and integrating with Google Ad Manager, it's critical to understand the types of ad products included in media plans and the ad servers required for campaign booking. These questions help ascertain the complexity and diversity of the advertising products managed by the publisher and ensure that Media Cloud can support the necessary integrations and functionalities, such as campaign booking with various ad servers like Google Ad Manager, to meet the publisher's needs.References:https://www.salesforce.
com/products/media-cloud/advertising-sales/

NEW QUESTION # 81
Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?

A. insdustries CPQ
B. custom apex
C. flow builder
D. industries order managment

Answer: D

Explanation:
For a client transitioning from manual ad sales and media plan processes to using Media Cloud Advertising Sales Management, along with Industry CPQ and Industries Order Management, integrating with an ad server where no pre-built integration exists would begin with Industries Order Management. This system is designed to handle complex order processes and activations, making it the logical starting point for developing an interface to submit orders to an ad server. Leveraging the APIs available, a custom integration can be built within the Order Management framework to ensure seamless order transmission and activation on the ad server.References:https://www.salesforce.com/products/industries/overview/

NEW QUESTION # 82
Users receive an "apex CPU limit exceeded" error when running the advertising sales management flow omniscript in a salesforce experience site. The omniscript includes an integration procedure that containsmultiple data raptors. In which two areas within omnistudio should a consultant check to troubleshoot this issue?

A. OmniStudio logs
B. Action Debugger
C. DataRaptor configuration
D. omniscript debugger

Answer: C,D

Explanation:
To troubleshoot the "Apex CPU limit exceeded" error encountered when running the Advertising Sales Management Flow OmniScript in a Salesforce Experience site, a consultant should examine the DataRaptor configuration (C) and use the OmniScript Debugger (D). The DataRaptor configurations need to be checked for inefficiencies or complex operations that might consume excessive CPU time. The OmniScript Debugger can help identify specific steps or processes within the OmniScript that are contributing to the CPU limit breach, allowing for targeted optimizations.References:
https://help.salesforce.com/articleView?id=omnistudio_omniscript_debugger.htm
https://help.salesforce.com/articleView?id=omnistudio_dataraptor.htm
https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/apex_gov_limits.htm

NEW QUESTION # 83
......

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